5 Reasons to Hire a Professional Makeup Artist 

     In today’s world of social media, thumb scrolling and time crunches, your headshots and portraits are just as important, if not more than a firm handshakes and solid business cards. No matter the industry you are in, you are your own brand and therefore you will want to present the best and most authentic version of yourself into the online world. You’ve already invested in updating your headshots so why not take it to the next level with a professional makeup artist. One of the most common pieces of feed back I get from clients is that they are so happy that they went ahead and hired one of my team members. Here’s the top 5 reasons why I think it’s a wise option for your headshots and portraits…

1.      Professional makeup artists are not only well versed in their craft, they also understand how my lighting works. The lighting techniques used for headshots and portraits are designed to bring out your best features and to create an organically flattering image they simply add to this process by using their own techniques. Having years of professional experience and understanding how my lighting interacts with the diverse range of complexions and skin types is a valuable cornerstone element to an amazing photography session. 

2.      There is a difference in make-up applications. You would not wear the same type of make-up to a job interview as you would for a night out on the town with your friends. We are going for natural looks by using complimenting and soft colors. Again, my team understands that the goal of a headshot is to keep you not only looking natural, but ensuring the attention stays on your expression (not the heavy contouring or bold eye shadows for example).

3.      My team also assists with lite hair styling adjustments and those stubborn fly-away hairs. Their attention to detail and the products used will help keep these squared away, which in return leaves more time to our connection and keeping the session moving forward. It can be distracting if I have to leave from behind the camera and help with the fly-ways. Think about it, we are on a roll, we’re getting the range a headshot session should entail, then all of sudden boom. We have to stop to tend to those. Nope! We want the energy uninterrupted and having the artist there minimizes those distractions.

4.      Attention to styling details! Yes, the makeup team does this as well. At your session, you are most likely to bring several different outfits, and not only can they assist with piecing the best together they also keep an eye out for us during the session. While I am concentrating on our connection and pulling out your best, they are keeping an eye for tucked collars, folded fabrics off center plackets (that’s the button line on the front of your shirt). We want you looking dazzling and snazzy!

5.      Using a professional make-up artist saves time in post-production and ultimately allows me to deliver your finished images in an effecient turnaround time. Touching back on all the previous points, if there are fly-away hairs, make up or clothing corrections I have to edit, I am essentially taking away from what was organically taken at our session. I don’t want that, you don’t want that either, again, our goal is staying true to life and as natural as possible!

Bonus Tip – Now that you’ve had your makeup done, you can plan a nice afternoon or evening with a special someone or friends. Trust me. You will want to you’re gonna look and feel good! So why not take advantage of the pampering you just treated yourself too. 

     When planning your headshots, you are more than welcomed to do your own hair and make-up, however I can promise you this… using a team that I have worked alongside for many years will help in creating headshots that will set your brand apart! You will also not only walk away with amazing headshots and personal branding from a professional team, but you will also walk away with a memorable experience!

All makeup on the headshots below were done by the artists on my team.

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